Do you have an analytical mind? Do you enjoy numbers and data? Or are you fascinated by artificial intelligence and want to apply it to create leads? If this describes you, Pay-Per-Click (PPC) marketing could be your career option.

Choosing the PPC path broadens your career development opportunities to include data analysis, ad network experience, generating leads, eCommerce management, and a lot more, all of which are incredibly valuable skills in the digital age.

At its heart, PPC bridges the gap between advertiser and client and does it more intelligently than traditional media. Because of these changes, the demand for PPC specialists is increasing.

However, you must pass the in-depth interview questions if you want to work in this industry. This article will cover these questions to assist you in acing your interview.

What Is PPC And Why Is It Important?

PPC — Pay Per Click

PPC is a model of internet marketing in which advertisers pay for every click. PPC is a way of buying traffic to your website. It’s called PPC. Your ads appear on Google, above the organic search results.

Fastest way to get to the top, Fast Results, No dependency on SEO, Reach the right audience, Improve brand awareness , and Increases revenue.

What’s CPC?

CPC stands for cost per click and thus it is equal to the amount you pay for each click on your Google Ads.

CPC — Total Cost / Total Click

What Do You Mean by CPM?

CPM stands for cost per thousand impression, also called cost per mile and thus it is equal to the amount you pay for impression on your Google Ads.

CPM — Total Cost / Total Impression

What Is Ad Rank?

Ad Rank basically defines the position of your ad copy on SERP (Search engine result page).

Ad Rank — Max bid * Quality Score

What’s Google Quality Score?

Quality score is a parameter that Google defines checking at your landing page quality and relevancy of your keywords to the PPC ads and landing page. It plays a significant role in deciding on your cost per click.

What’s CTR?

It is short for click-through rate and it is calculated by the number of clicks a Google ad receives per number of impressions. It actually measures the percentage of people who give an impression on your ad and click on it.

CTR — Total Click/Total Impression *100

How Many Campaigns, Ad Groups, Ads Copy You Can Create in Google Ads?

10,000 campaigns per account, 20,000 ad groups per campaign, and 300 image/50 text ads copy per ad group.

What Do You Mean by Actual CPC?

Actual CPC is the final amount you pay for a click. It’s called actual CPC.

To calculate actual CPC, Use formula as given below

Actual CPC — Competitor Ad Rank/Your Quality Score + .01

To the fact that your cost per click is always less than or equal to your maximum bid thus, CPC is dependent on both of you and your competitor’s ad rank,  quality score, and maximum bid.

What’s Factors Which Affect Quality Score?

Google Ads account history, CTR, keyword relevancy to the ad group, ad copy, and landing page.

How Can You Improve Conversion Rates?

Relevance between your ad copy and the related landing page, you must give time writing a striking ad so that it might get the maximum click, and you must carry out A/B testing to figure out the best layout and structure for your landing page.

How Many Character Limits Of Heading and Description in Ads Copy?

30 character per Heading, and 90 character per Description

What’s PLA Ads?

PLA stands for product listing ads which are popular as Google Shopping ads. A type of ad that features detailed information such as a product image, price, and merchant name about products that you sell.

What Do You Mean by Search Terms?

The search term is also called as search query, it is basically the word or phrase which a user enters in a search engine to find out the desired information. Search terms always contain keyword which marketers bid on in their ad campaign.

What Tools Do You Use For Keyword Discovery?

Keyword Planner, SpyFu, and SEMrush.

What Do You Mean by Negative Keyword?

Negative Keyword is a word or phrase that prevent your ad from appearing on Google. It’s called Negative Keyword.

What Is Frequency Capping?

A feature that limits the number of times your ads appear to the same user. It’s best practice to set an cap between 5 to 10 impressions per day.

Can You Please Explain Some Google Ads Extensions?

Some popular and must used Google Ads Extensions are given below:

Call extensions — It allows you to show your number that user can click to call .

Site link extensions — It allows to show multiple links on your ad.

Location extensions — It allows to show your address within your ad.

Price extensions — It allows you to show the price of each product you are selling.

Callout extensions — Allows you to add some descriptive text within your ad copy.

Affiliate location extensions— It can help the user find a nearby shop where your product is being sold.

Mention in Google Ads That Options Can’t Be Changed After Creating an Account?

Time zone and currency cannot be changed once you have created an account in Google ads.

What’s MCC Account?

MCC stand for My Client Center. My Client Center is used to manage multiple Google Ads accounts in one place.

How Many Type of Keywords?

Keywords are of three types – Broad, Phrase, and Exact

How To Stop Competitors Clicking On Your PPC Ads?

Use IP Exclusion for stop competitors clicking

What Are Invalid Clicks?

Invalid clicks are clicks that are accidental, or resulting via malicious software. It’s called Invalid clicks, Invalid clicks is also called fake clicks.

What Is DKI?

DKI stands for Dynamic Keyword Insertion . It allows you to dynamically insert keyword into your ad copy, based on the user search query.

What’s Google Ads Remarketing?

Google Ads Remarketing is a way to connect with users who previously visited with your website.

How Many Types Of YouTube Ad?

6 types of ads – Display ads, Overlay ads, Skippable video ads, Non-skippable video ads, Bumper ads, and Sponsored cards.

What Do You Mean by Product Feed?

A product feed is also called a data feed, It’s a CSV, .txt, or .xml file that contains all of your products details. Google Merchant Center use the data feed to show your products on Google.


PPC is a new and growing sector of the economy. You must be willing to learn and unafraid of change because there are constantly new strategies and features to try.

However, that’s what makes passing this job interview even more difficult. Before your interview, you must do a lot of research to stay current with this information. After reading this post, you won’t need to conduct additional research because the material above was specially gathered to assist you in passing the PPC interview.

Additionally, remember to highlight your willingness to learn so the interviewer can see that you can keep up with advancements in the PPC industry.

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