Preparing for your Google Ads (PPC) interview? We’ve got you covered with a list of common questions.
What Is PPC And Why Is It Important?
PPC — Pay Per Click
PPC is a model of internet marketing in which advertisers pay for every click. PPC is a way of buying traffic to your website. It’s called PPC. Your ads appear on Google, above the organic search results.
Fastest way to get to the top, Fast Results, No dependency on SEO, Reach the right audience, Improve brand awareness, and Increase revenue.
What’s CPC?
CPC stands for cost per click; thus, it is equal to the amount you pay for each click on your Google Ads.
CPC — Total Cost / Total Click
What Do You Mean by CPM?
CPM stands for cost per thousand impressions, also called cost per mile; thus, it is equal to the amount you pay for an impression on your Google Ads.
CPM — Total Cost / Total Impression
What Is Ad Rank?
Ad Rank defines the position of your ad copy on SERP (Search engine result page).
Ad Rank — Max bid * Quality Score
What’s Google Quality Score?
Quality score is a parameter that Google defines as checking your landing page quality and relevancy of your keywords to the PPC ads and landing page. It plays a significant role in deciding on your cost per click.
What’s CTR?
It is short for click-through rate and it is calculated by the number of clicks a Google ad receives per number of impressions. It measures the percentage of people who give an impression on your ad and click on it.
CTR — Total Click/Total Impression *100
How Many Campaigns, Ad Groups and Ads Copy You Can Create in Google Ads?
10,000 campaigns per account, 20,000 ad groups per campaign, and 300 images/50 text ad copies per ad group.
What Do You Mean by Actual CPC?
Actual CPC is the final amount you pay for a click. It’s called actual CPC.
To calculate actual CPC, Use the formula given below
Actual CPC — Competitor Ad Rank/Your Quality Score + .01
To the fact that your cost per click is always less than or equal to your maximum bid thus, CPC is dependent on both your and your competitor’s ad rank, quality score, and maximum bid.
What are the Factors that affect Quality Scores?
Google Ads account history, CTR, keyword relevancy to the ad group, ad copy, and landing page.
How Can You Improve Conversion Rates?
Relevance between your ad copy and the related landing page, you must spend time writing a striking ad so that it might get the maximum click, and you must carry out A/B testing to figure out the best layout and structure for your landing page.
How Many Character Limits Of Heading and Description in Ads Copy?
30 characters per Heading, and 90 characters per Description
What are PLA Ads?
PLA stands for product listing ads which are popular as Google Shopping ads. A type of ad that features detailed information such as a product image, price, and merchant name about products you sell.
What Do You Mean by Search Terms?
The search term is also called a search query, it is the word or phrase which a user enters in a search engine to find out the desired information. Search terms always contain keywords that marketers bid on in their ad campaigns.
What Tools Do You Use For Keyword Discovery?
Keyword Planner, SpyFu, and SEMrush.
What Do You Mean by Negative Keyword?
A negative Keyword is a word or phrase that prevents your ad from appearing on Google. It’s called a Negative Keyword.
What Is Frequency Capping?
A feature that limits the number of times your ads appear to the same user. It’s best practice to set a cap between 5 to 10 impressions per day.
Can You Please Explain Some Google Ads Extensions?
Some popular and must used Google Ads Extensions are given below:
- Call extensions — It allows you to show your number that the user can click to call.
- Site link extensions — It allow you to show multiple links on your ad.
- Location extensions — It allows you to show your address within your ad.
- Price extensions — It allows you to show the price of each product you are selling.
- Callout extensions — Allows you to add some descriptive text within your ad copy.
Mention in Google Ads That Options Can’t Be Changed After Creating an Account?
Time zone and currency cannot be changed once you have created an account in Google Ads.
What’s an MCC Account?
MCC stands for My Client Center. My Client Center is used to manage multiple Google Ads accounts in one place.
How Many Types of Keywords?
Keywords are of three types – Broad, Phrase, and Exact
How To Stop Competitors Clicking On Your PPC Ads?
Use IP Exclusion to stop competitors from clicking
What Are Invalid Clicks?
Invalid clicks are clicks that are accidental, or resulting via malicious software. It’s called Invalid clicks, Invalid clicks are also called fake clicks.
What Is DKI?
DKI stands for Dynamic Keyword Insertion. It allows you to dynamically insert keywords into your ad copy, based on the user search query.
What’s Google Ads Remarketing?
Google Ads Remarketing is a way to connect with users who previously visited your website.
How Many Types Of YouTube Ads?
6 types of ads – Display ads, Overlay ads, Skippable video ads, Non-skippable video ads, Bumper ads, and Sponsored cards.
What Do You Mean by Product Feed?
A product feed is also called a data feed, It’s a CSV, .txt, or .xml file that contains all of your product details. Google Merchant Center uses the data feed to show your products on Google.
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Thanks sir, I gain lots knowledge from this, all answers are short and to the point and easy to understand and less time consuming. Great efforts sir 👍
Nice one Vinay Sir! This could be helpful for interview…
Thanks for sharing the top PPC interview questions
Great breakdown of useful questions, most of the questions were asked during the interviews, so in a way helped me in cracking interviews.
Thanks for share the most important questions. it will help me to break the interview.
Great article! I have just started working for a super niche incentive rewards company and we are looking in to starting some paid ads.
Very much helpful.
Really appreciate you for sharing this blog post.
Although, preparing for an interview… and here I found a really good set of PPC questions with answers.
Keep up the good work.
As today everything is online so this article on PPC is really a helpful knowledge. thanks for sharing .
Hello Vinay,
Will you add few more points on Different types of ad campaigns and which one is best to select like if you are ecommerce or service or B2B company or you are an app builder.
Really valuable blog. I have been following your blog for a long time. Keep up the good work and looking forward to more blogs 🙂