The journey to becoming a master of SEO optimization is not at all easy especially if you have just started out. However, there are several SEO tools that have been created with the aim to help you out; so why not consider them and make your life easier. Choosing one out of the several options can be quite tricky as every tool serves a different purpose.
So, to sort out the things for you, we have compiled a list of the best SEO tools that have been recommended by the experts. As the given tools serve a particular need, you can try out the ones that will serve your purpose. These tools will help you out with keyword research, data analysis, competitor analysis, and so on; so let’s start with the top tools that you can consider while working on SEO.
SEMrush is the most useful tool when it comes to SEO. It not only lets you determine your domain’s position in search but also lets you do competitor analysis using its Domain Vs Domain analysis feature. Moreover, this tool provides you with analytics reports to help you out with understanding your website’s search data, traffic, as well as your competitors. You can easily compare keywords and domains, monitor your rankings, and get some recommendations to improve your website’s performance.
The highlight of SEMrush is that it offers you organic traffic insights so that you can see all your blogs and articles with one dashboard, together with keywords, social shares, and word count. With the help of all that data, you can easily analyze what’s working for you and where you need to optimize.
The next free tool that can help you out in your SEO journey is the keyword finder tool, Ubersuggest. This tool lets you identify keywords as well as the search intent behind them. You can easily get the right keywords for your website; apart from that, with the help of top-ranking SERPs, you will get to know the short and long-tail phrases.
In the report provided by Ubersuggest, all the key points are included such as- keyword volume, competition, CPC, and seasonal trends. This tool comes really handy for both organic SEO and paid PPC, and you can easily determine how competitive a keyword is and if it is worth targeting.
Google Keyword Planner:
Google Keyword Planner is another useful tool offered by Google Adwords advertising platform. With the help of this tool, you can easily research and analyze the keywords along with their search volumes. Researching for keywords helps you to understand what your audience is really searching for. So if you are looking for a tool to build strong keyword lists; Google Keyword Planner can be your best bet.
This is a free tool that you get to use with Google Ads; the keyword ideas that it generates and estimations can help you create your own marketing strategy.
#Technical SEO Analysis
Woorank is a really useful SEO tool that helps you out with technicality. Using this tool, marketers can analyze their website for SEO-friendliness and other important aspects. Woorank provides you with free as well as paid options to track your marketing data and prepare a report of it.
You can even check which keywords your competitors are targeting so that you can also be in the race. This tool will help you in understanding things in a better way and the areas where your website is lacking be it technical or otherwise. You can also study duplicate content, downtime and security issues to overcome them in the future.
Screaming Frog is one of the best SEO tools as recommended by experts and the reason is it saves a lot of time when it comes to website analysis to make site audits. This tool is known to provide insights faster than most of the other SEO tools available. Apart from that, other useful features include it warns you of duplicate content, errors that need to be fixed, poor redirections, and areas that need improvement regarding link building.
The tool makes a list of all your internal pages and keeps a track of internal and outbound links per-page, keyword elements like title and description, HTTP status codes, and so on.
Ahrefs is one of the largely used SEO tools and the most useful one. One of the largest website crawlers, Ahrefs is only second to Google. The tool guides you about what needs to improve in your website to get a higher rank in the search engine. You can even use this tool to analyze your competitor’s website and check their backlinks.
Ahref is really helpful in looking for the content related to your niche, find and fix broken links on your website and examine the performance of your best-performing pages. The backlink monitoring tool has been recommended by SEO experts who have found it really helpful in keyword research, rank tracking, competitor research, SEO audit, and so on. Once you add your website and your competitors’ websites there, you will be able to see the sites that have backlinked to your competitors but not you, and this way you may come across great link opportunities.
Majestic is another backlink monitoring tool that is recommended by experts. Features like ‘The Majestic Million’ lets you see the ranking of the top million sites so that you can know if you are on the list or not. Apart from providing the general overview of your website and the number of your backlinks, Majestic tool helps you find the right keywords, do site comparisons and track your rank.
The highlighting feature of this tool is to add your own site and a bunch of competitors’ and compare a lot of useful things like trust flow, referring domain count, and external backlinks count.
#Website Health Checking
Google Search Console:
One of the most useful free tools, Google Search Console comes free for every website owner. The tool not only tracks and reports your website presence in Google SERP, but it also helps in tracking Keyword rank.
It is not necessary to have a Search Console account to rank higher in Google Search results, but having one will help you control what gets indexed and how you want to represent your website.
You just need to verify your website and submit your sitemap for indexing. Using this SEO tool, you can get a better understanding of Google and how the users view your website; this will let you optimize your performance and get a better rank in Google Search results. New websites can really get benefited a lot from this tool by submitting web pages for search indexing.
#Website Traffic Tracking
When it comes to website traffic tracking, nothing can be better than the free web analytics tool offered by Google, Google Analytics. This tool not only analyzes your website’s traffic but it also keeps a track of how the site users interact with your pages. A priceless resource for webmasters and business owners, Google Analytics provides a lot of informative data regarding your website and ultimately helps you to optimize your performance.
#Website Content Protection
In 1998, The Digital Millennium Copyright Act was passed making it illegal to evade copy protection. The act was passed to stop pirates from creating duplicate copies of digital copyrighted works and selling them. You can use this protection tool to prevent your website content from getting duplicated.
This tool protects copyright owners through a mechanism to support their rights without directly suing the infringer. With the help of this content protection tool, you can ensure the security of your website content and as a copyright owner, you can ask the service providers to remove the infringing content hosted by the provider on any medium.
These were all the 10 best and recommended tools by SEO experts to include in your SEO journey and make it a lot easier.