Are you dreaming of a job in the Digital Marketing field? Then, let me tell you that you have made a great choice but to bring your dream into reality, you need to have a proper strategy in place. It requires so much to explore before you can call yourself an expert. So, if you are confused about where to start from, this all-inclusive guide to build a career in digital marketing is right here to help you.
In simple words, Digital marketing is the process of promoting the product/services through different channels like website, email, social media, search engines and mobile apps. The online strategies that a business undertakes to identify, establish, and target an audience to convert them into customers.
It involves promoting a product or service to have a positive impact on its sales. Earlier, it was all about putting up the billboard all across the cities but all thanks to technology, marketing strategies have changed and a smartphone and an internet connection are enough to take your business to new heights and reach potential customers.
The major techniques that are involved are:
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Social Media Marketing
- Search Engine Marketing/Paid Advertising
Why Choose Career in Digital Marketing?
For techs, creatives, and business people, Digital marketing is full of opportunities. This field is dynamic and keeps on getting better and broader from time to time; apart from this, there are several other reasons why to consider a career in digital marketing:
The industry keeps on evolving and as a result, you will always get something new to learn; also, this implies that you will be working around professionals from different backgrounds coming up with different marketing strategies.
Digital marketers are so much in demand, hence you can expect the pay you dream of. Also, you can earn as a freelancer and if you have the required experience or skills, you can take a hefty paycheck home. Digital marketers get what they deserve and due to their talent, no degree or qualification defines their salary, it is only their skill.
Versatile Career Field
Digital marketing is known to be a versatile career field; you are never late to make a career out of it. Just a little training is enough to make the switch and you can even keep on learning while earning. All in all, you get many choices and a lot of opportunities where you can utilize the skills you have got while learning the new ones.
Become an Entrepreneur
No doubt, digital marketing is full of job opportunities but if you don’t want to work under someone, you can be your own boss. After ample training, you can open your own digital agency and give jobs to aspiring digital marketers.
Opportunities for Freelancers
There is no doubt that you will need to gain new skills to go higher in this field. However, even if you are a slow learner, you can train as you like and can work as a freelancer if you don’t want to do it full-time.
Is Digital Marketing a Good Career?
Digital Marketing is one of the top career choices in this digital world and as everything is going digital, this industry is going to further expand in the coming years as more and more businesses and marketers are going digital to match their competitors.
Also, companies who want to improve their online presence will look for experts in this field, hence an increase in job opportunities can be clearly seen in the this industry. This field doesn’t require you to run to get you some projects, you can build your portfolio, post it online or apply to some freelance projects.
How to Start a Career in Digital Marketing?
To pursue a career in digital marketing, you will need to follow certain steps as listed below:
Know the Basics
The first step is obvious, to understand the basics of digital marketing, such as what is, what constitutes and so on. Digital marketing is a broad term and you need to understand each process it involves such as search engine marketing, website marketing, content marketing, email marketing, social media marketing, mobile marketing, video marketing and affiliate marketing. So, to call yourself a digital marketing manager, make sure you are well versed in all these processes.
Once you are done with the basics, the next step is to get into the practical world. You will need something to apply all the concepts you have learned and the best way to do is to start your own website. Digital marketing cannot be learned theoretically only, you must have the practical knowledge i.e. how to apply the techniques in real time. You can apply all the concepts you have learned on your website and can even use it to secure a good job later on.
As you know digital marketing is dynamic and the techniques and algorithms keep on changing. So, to be an expert, you need to be aware of all the updates and changes happening in the digital marketing world. Every year, Google introduces hundreds of changes regarding organic and paid searches.
Build a Network
Networking is really important when you are stepping into the digital world. This will make people remember you and will also get you strong connections that may help you in giving a kick start to your career. Networking can get you great job opportunities, better training suggestions and so on.
To measure your success, you must be able to understand analytics. This will help you measure the success of your campaign how good is and how you can make it better. You can join some online classes for this matter if you don’t want to go for a degree course.
You will need to have Google Ads certification, make sure you have mastered Facebook Ads Advertising and you must be an expert in Google Analytics to get the best job opportunity and your dream paycheck. If you are looking for a top position, make sure you have received some certifications.
Create a Resume
Before you go on to apply for jobs in digital marketing, make sure to create a resume including all the qualities you have. Also, know that there are various types of resumes, so don’t afraid of experimenting and prepare the best resume showing your skills.
Job Opportunities in Digital Marketing
Now, you know the ladder you have to climb to start your career, but this much is not sufficient as you also need to know about several job opportunities in Digital Marketing.
Here are the top 6 opportunities you can consider applying for a job in this field:
- Digital Marketing Manager
- SEO Analyst
- Content Writer
- PPC Analyst
- Social Media Analyst
- Email Marketing Analyst
Digital Marketing Salary
Salary is one component that makes Digital Marketing a good career; the best part is there is no fixed pay check, you get what you deserve on the basis of your skills and knowledge.
As per a survey, the average rate that a Digital Marketing consultant gets is $140 per hour worldwide. However, this rate is for someone who has some years of experience, the professionals he has worked with and the location.
Start Learning with Free Resources
If you are looking for some free resources to help you out with your career in Digital Marketing, here are some of the best options:
Start with Hubspot: https://academy.hubspot.com/
Learn Digital Marketing with Google: https://learndigital.withgoogle.com/