The brand, a major India-based home décor retailer, had been operating on Magento 2 — but over time, the platform became difficult to manage, slow to update, and expensive to maintain.

To scale operations and improve day-to-day efficiency, the company decided to switch to Shopify, known for its reliability, simpler management, and smoother workflow.

The Challenges

Magento and Shopify don’t speak the same language when it comes to:

  • URLs
  • Categories
  • Filters
  • Metadata
  • Internal linking

One wrong redirect, one broken page, or even one missing URL — and Google can punish you overnight.

The Solution

Instead of rushing into Shopify, we slowed down and rebuilt the foundation carefully.

We studied the Magento structure — every category, every product, every URL.
Like architects analysing an old building before renovation.

We identified which pages brought traffic, which keywords they ranked for, and what was driving visibility.

Using keyword data and user-behavior patterns, we built a cleaner, faster, and more logical layout for Shopify.

Magento URLs were then meticulously mapped to their new Shopify counterparts.
Every redirect was hand-checked.
No shortcuts.

We ensured that customers who loved the old site felt at home on the new one — but with a significantly smoother experience.

The Results

The results exceeded expectations:

Zero ranking loss

Not a single high-value keyword dropped during migration.

Zero traffic drop

Traffic stayed stable throughout the transition.

50% increase in organic traffic (within the first month)

Once the site stabilized, the improved architecture and accurate redirects helped the brand climb in rankings — resulting in a major increase in organic traffic.

Client’s Words

“I was nervous about switching from Magento to Shopify until I came across Vinay. He worked with me for almost 2 months during the whole transition. This has been a great experience. The imported data went smoothly, and I haven’t faced any issues.
Well done, Vinay.”

Migration doesn’t have to be scary — if done right.
With the right structure, strategy, and SEO planning, a risky move can become a major growth win.

If you’re thinking about replatforming and want to protect your SEO, I’m here to help.