A year ago, this home decor client was stuck. Their sales were stagnant, despite having a massive collection of over 3,000 products. Their performance marketing was failing, held back by a series of critical problems.
a) The Challenges:
Broken conversion tracking
A messy ad account
Missing social proof
Unoptimized product pages
No clear strategy to handle their 3,000+ SKUs
b) The Solution:
For any big growth to happen, we had to fix the basics. That’s why we focused on completely overhauling their performance marketing foundation.
We cleaned up tracking.
We added social proof.
We optimized product pages.
We launched a new Meta strategy and brand-focused search campaigns on Google.
c) The Results:
By focusing on fixing the basics and building a strong, data-driven foundation, the brand saw a dramatic turnaround in just one year.
438% increase in sales
5X Return on Ad Spend
Over ₹7.49 million in gross sales
This case study proves that chasing quick wins without a solid foundation is a recipe for failure. By prioritizing the fundamentals—clean data, a clear strategy, and an optimized user experience—we were able to achieve big, lasting growth that transformed their business.